Ajour – Lingerie from Ukraine

The Ukrainian lingerie brand Ajour was founded in 2004 by Vitaliy and Tatyana Novitskiy. The brand produces luxury lingerie for women and men, earning recognition from discerning connoisseurs in fifteen countries worldwide, where it enjoys strong sales. Ajour’s collectible lingerie is designed for those who appreciate individual style.

In its assortment, comfortable everyday pieces sit alongside exclusive creations for private, intimate moments. The company is a regular participant in international fashion forums and confidently sets design trends. The 2006 Lyon Mode City exhibition was a milestone for the brand, placing it among the world’s most trend-setting companies.

Ajour lingerie is crafted from the finest materials, sourced from international exhibitions. Premium Italian and Spanish fabrics, combined with French lace, form the foundation of impeccable style and exceptional comfort. Decorative elements feature natural stones and Swarovski crystal compositions, designed according to the unique patterns of Ajour’s in-house artists.

Each collection includes at least 15 designs, with ten different cup shapes to suit individual tastes and body types. A rich color palette—from soft, delicate pastels to deep, vibrant shades—appeals to the brand’s diverse clientele. Exclusive embroidery, airy lace, and delicate floral patterns in the seductive lingerie inspire bold desires.