One of the freshest and brightest celebrity brands to emerge in recent years. Savage X Fenty lingerie is created with the direct involvement of Barbadian diva Rihanna. The brand’s entire concept—bursting with color, life, and boldness—unmistakably reflects the singer’s signature style and spirit.
The Savage X Fenty line launched quite recently, making its spectacular debut in May 2018. Yet the catalog of “savage” and utterly glamorous lingerie already features several conceptual collections. Naturally, the young brand boasts thousands of devoted fans—an army that includes everyday women alongside Bella Hadid, her sister Gigi, and other celebrities.