Allettare Lingerie

Founded in 2014, the American lingerie brand Allettare set out to create pieces in a classic, elegant style. Sensual cuts are balanced with decorative elements in a romantic spirit. Tran, the brand’s founder, is a qualified financier who spent several years in banking but always had a passion for creativity. After a brief course at the Paris School of Fashion, she decided to take the risk and pursue lingerie design.

The debut was a success: Allettare quickly gained a loyal following, with admirers appreciating the brand’s original designs and the modern, refined style of its pieces.