Moscow-based brand My Dear Petra, under the creative direction of Veronika Khan, has built one of Russia’s most artistically compelling lingerie identities — 192K Instagram followers and a philosophy summed up in four words: the art of lingerie. The 2023 lineup adds several striking new arrivals that push the brand’s signature aesthetic even further.
The Basic line makes its boldest statement yet in vivid scarlet — a color that feels less like a choice and more like a declaration. It is a tribute to passion and the remarkable inner strength at the heart of every woman, a shade that electrifies the senses and commands the room without saying a word.
For a more enigmatic mood, the new arrivals in the Yu collection take a different direction entirely: deep, near-obsidian navy that speaks to the mystery and complexity that defines femininity at its most captivating. What lies beneath the surface of a woman’s nature?
My Dear Petra doesn’t claim to answer — it simply invites you to explore. And these two lines are only the beginning of what the brand has in store.
