Eres – Exquisite Lingerie Crafted in France

Impeccably elegant lingerie from the French brand Eres has captivated men’s imaginations and boosted women’s confidence for over half a century. Founded in 1968 by Irène Leroux, the brand was originally conceived to create swimwear.

The first beach and resort collections caused a sensation. Visitors to the small, cozy boutique on the historic Place de la Madeleine could mix and match separate swimsuit pieces. The size range expanded up to European 46. Leroux moved away from rigid padding, achieving a snug fit through experimentation with innovative materials. Loyal customers were delighted by the “peau douce” effect—a soft-skin sensation created by blending polyester and elastane. The vibrant colors, the brand’s signature, also drew widespread attention.

Thirty years later, Eres introduced luxurious lingerie, designed to accentuate the beauty of the female form. Lace details and silk were perfectly matched to skin tones, creating the illusion of invisibility. Over time, the collection expanded to include classic black and white pieces, and eventually a full spectrum of shades.

In 2006, Irène Leroux handed over ownership of the brand to Chanel, the renowned fashion house. Eres pieces combine flawless tailoring with the finest materials. High-tech fabrics and unique patterns ensure a perfect fit, highlighting the wearer’s natural curves and elegance.