True & Co

American intimate apparel brand True & Co is designed for active, young, fashion-forward women. The pieces from this label, founded in 2011, are crafted from high-stretch knit fabrics that beautifully sculpt the silhouette and work seamlessly under any outfit.

The brand’s distinctive logo captures a perfectly calculated blend of aesthetics and mathematical precision: against geometric sketches reminiscent of ideal feminine curves, the letters of the name are rendered in flawless typography. Smooth balconette styles, soft bustiers, and comfortable minimalist bras with clean lines alternate throughout the collection with alluring lace designs.