Jolidon – Beautiful Lingerie from Romania

Jolidon is a striking example that luxury women’s lingerie can be created even outside Europe’s major fashion capitals. The brand was launched in 1989 by Gabriel Kirlig, an entrepreneur from Cluj-Napoca, where Jolidon’s headquarters remain today.

Over 20 years, Kirlig’s venture grew from a small atelier with just four sewing machines into a company with a high-tech factory and an extensive sales network. Jolidon lingerie is showcased at the most prestigious trade shows, from Intimare Bologna to Curvexpo New York. In addition to women’s lingerie, the brand produces loungewear, sleepwear, swimwear, and even a menswear line.