Soft Paris

The idea to establish Soft Paris in France, a company dedicated to creating luxury products for maximum bedroom pleasure, came to Anne-Charlotte Desruelle in 2006. A lawyer specializing in international corporate law, she proved to be a talented designer, brilliant organizer, and inspiring leader of a like-minded creative team.

Within a few years, Soft Paris lingerie became a staple in the boudoir wardrobes of women who appreciate sensual pleasures. The exclusive collection is diverse and includes not only luxurious lingerie pieces but also pleasure products, accessories, and cosmetics. The brand’s signature pieces regularly grace the covers and pages of international fashion publications including Marie Claire, Vogue, Grazia, and Cosmopolitan. The brand’s boudoir collection has long expanded beyond France, successfully captivating the UK and Ireland, Italy and Spain with its elegant and sensual offerings.