Violet & Vren

The British brand Violet & Wren, creating loungewear for relaxation, was founded in 2015 by young and promising designers, best friends Helen and Louise. The girls studied Fashion Marketing together at Northumbria University. Over the 10 years since graduation, they honed their artistic skills, built successful design careers, and firmly established themselves in the industry.

The creative duo’s dream of their own label became reality. Home and loungewear development takes place in design studios nestled in England’s picturesque gardens. Each piece is hand-painted with floral motifs, becoming a unique work of art. The brand’s philosophy holds that loungewear should be cherished and luxurious, timeless beyond fleeting trends. The indie brand’s exclusive collections thrive in the world’s leading fashion stores.