Lou Lingerie

The best women’s lingerie is traditionally associated with France for us. The famous brand Lou Lingerie most convincingly succeeds in embodying the main French traditions in its collections.

This is one of Europe’s oldest lingerie brands—its history began in 1946 with a fateful meeting between businessman André Faller and the charming Lucienne. André fell in love with Lucienne, who was passionate about lingerie design and creation. The man decided to bring his young wife and muse’s dream to life. Thus Lou Lingerie was born. Elegant bustiers, pantaloons, and nightgowns by Lou immediately won the hearts of French women and then conquered Europe.

Today, Lou Lingerie surpasses most French brands in recognition. It’s a large company with dozens of boutiques and departments; the brand’s geography covers all of Europe—from England to Portugal—as well as the United States, Australia, and Russia. In online stores, Lou’s panties, bralettes, bodysuits, bras, and other lingerie and sleepwear are invariably among bestsellers. The brand’s designers masterfully weave the glorious traditions of old France with the latest trends and ethical principles of women’s lingerie production.