MSH by Masha—Designer Lingerie from Russia

Mass market means boring? MSH by Masha lingerie says you’re mistaken. This independent Moscow brand produces impeccably crafted and distinctive lingerie for modern urban women—intelligent, quality-conscious, unwilling to overpay for a label simply because it’s a label, and blessed with a sense of humor.

The cheerful MSH label was created by Muscovite Maria Klochikhina, a devoted lingerie enthusiast by her own admission. Maria handles design, fabric sourcing, and trimmings, while her partner oversees other business operations. Their partnership has proven remarkably fruitful and promising.