LOVEgoods Lingerie - From Siberia with Love

LOVEgoods is a young indie label based in Omsk, Siberia. The brand in its current form was founded in 2015 by Olga Kolchenko. The founder designed and created the first collections herself. Much has evolved in the years since. LOVEgoods lingerie has won admirers far beyond Siberia, and the team now includes a dedicated designer who has shaped the brand’s distinctive, recognizable aesthetic.

The label’s range features several collections including high-waisted briefs, bralettes, and wireless bras. Alongside lingerie, the brand produces swimwear and loungewear lines. The brand’s aesthetic is decidedly modern, yet the LOVEgoods designer isn’t afraid to play with classic elements. The material palette is expansive: natural silk, every variety of mesh, lace (naturally), stretch satin, organic cotton, organza, velvet, and blended fabrics.

Each piece is handmade, and the attention to detail commands respect. This is another point of pride for the Omsk-based brand. Cutouts and ruching on briefs, sheer panel inserts on sets, decorative elements—all executed to the highest standard. LOVEgoods approaches hardware selection with equal rigor.