MurMur

Before Andrija Badala created her lingerie and womenswear brand in 2011, she spent several years mastering the intricacies of design under Alexander McQueen. But Murmur lingerie is free from the influence of any contemporary gurus.

The designers draw inspiration for their vintage bras, bodysuits, shorts, skirts, and dresses from the feminine retro aesthetic of the first half of the last century. And yet, while looking backward, the creators at Murmur manage to anticipate trends. Bold and glamorous Murmur lingerie is represented worldwide—in legendary department stores, boutiques, and online shops. It’s worn by Lady Gaga, Kylie Jenner, Beyoncé, and other modern divas.