Heidi Klum lingerie – a collaboration with the Bendon Group

The 2017 collaboration between supermodel and successful entrepreneur Heidi Klum and the Bendon Group became one of the most talked-about events in the world of women’s lingerie. A woman who has modeled countless bras and panties in front of the camera naturally knows her way around lingerie! Expectations were fully met: Heidi Klum lingerie immediately won the hearts—and fit the bodies—of thousands of women.

From invisible T-shirt bras and luxurious sets for special occasions to provocative bikinis, high-waisted briefs, classic silhouettes, and ultra-sexy cut-outs… variety is the first thing that draws attention to this new label. Having spent many years presenting clothing, Heidi understands firsthand how a woman’s body changes over time and how important it is for lingerie to adapt—while still allowing her to feel sexy at every stage of life.

The combination of beauty, refined sensuality, and comfort is another defining feature of her pieces. Heidi Klum lingerie and sleepwear are made from functional, natural materials, with production based on ethical principles. This approach attracts even more modern, active women who value responsibility and mindfulness as part of their lifestyle.