25th hour Lingerie

The decision of Seda Oturan, a talented Turkish designer, to dedicate her life to the luxurious world of lingerie led to the creation of the 25th Hour Lingerie brand in 2013.
A graduate of Istanbul University’s Fashion Design program and Politecnico di Milano, and a winner of several fashion competitions, Seda Oturan also completed an internship at Calvin Klein.

All collections are conceived in Milan and meticulously handcrafted in a small atelier in Istanbul. Seductive yet comfortable, the pieces are designed to give women something they constantly lack — time for themselves, that elusive and magical 25th hour. The brand’s refined sensuality is expressed through distinctive cuts and the use of the finest-quality materials.