Lonely

New Zealand lingerie brand Lonely, created in 2003, delights customers of all ages and different body types with its products. The brand’s founder, Helene Morris, is convinced that life’s successes begin with self-love. The fashion house led by the designer brings her ideas to life and annually adds several lingerie collections to its portfolio, where comfort and convenience are on the same level as aesthetics.

The brand’s advertising campaigns feature ordinary women whose appearances are far from glossy standards. Expanding the visual perception of its audience, the brand invites mature models to participate in photoshoots, emphasizing their beauty. The brand’s flagship stores span not only all of New Zealand but the entire world, from Los Angeles to Tokyo.