Morgan Lane Lingerie

A distinctive lingerie brand founded in New York in 2015. The label’s creator is designer Morgan Curtis. Lane is a fictional character—the brand’s charming and whimsical muse. She embodies the playful, mischievous, and sensual spirit that infuses Morgan Lane lingerie. The brand’s aesthetic is life-affirming and slightly theatrical. Morgan Lane designers encourage women to approach lingerie—its selection and everyday wear—without unnecessary pretense. Be ironic, play, revel in your own allure, the New York label urges. And looking at their collections, you want to heed the call. Morgan Lane signatures include each collection following a specific theme and proprietary prints applied to delicate fabrics.

Morgan Lane’s favorite textures are soft-caressing silk and intricate patterned lace. The color palette, in full keeping with the playful concept, is rich and exceptionally diverse—though warm, sweet tones are clearly favored. Beyond lingerie—bodysuits, bras, panties, garter belts—the American brand also produces sleepwear and knitwear.