Sometimes the most powerful statement is simplicity. Matilda Store is a Russian lingerie brand built around exactly that idea — practical, beautifully cut cotton briefs and tops that prioritize genuine comfort without sacrificing style. The core of the collection is essentials done right: clean silhouettes, quality fabrics, and a relaxed fit that feels as natural as a second skin.
Nothing superfluous. Just your comfort and your independence. For those who like to express a little more personality in their everyday wear, Matilda Store also offers styles adorned with vivid, original embroidery — small but distinctive details that turn a basic into something entirely your own. Start your day on your own terms, with lingerie that works as hard as you do.





