Frederick’s of Hollywood lingerie – American classic

Exceptional quality and innovative lingerie design have made Frederick’s of Hollywood a global leader in sophisticated sexy apparel. The brand’s luxurious pieces are adored by Hollywood stars and top models alike, who value both absolute comfort and undeniable glamour.

The brand’s story dates back to 1946, when the young and ambitious Frederick Mellinger arrived in Hollywood. A native of the Lower East Side, he began his venture with the firm belief that sexual allure never goes out of style—and he was right. In his striking purple headquarters on the Hollywood Hills, decorated in Art Deco style, some of the boldest ideas for women’s intimate apparel were born.

Secret Ingredients of Seductive Lingerie

Many of Frederick’s of Hollywood’s innovations focus on enhancing the female figure. As early as the 1950s, the brand launched push-up bras, which caused a sensation in the lingerie world. Women with smaller busts enthusiastically embraced the innovation, as the design sculpted desired shape and volume, enhancing the overall silhouette with alluring curves.

Today, the company remains a leader in push-up bras, offering around 15 different styles to suit all sizes. Decorative details allow women to choose models for any taste or occasion. In the 1980s, the brand introduced the iconic thong panties, which have become a staple in fashionable wardrobes worldwide.

Global Recognition and Success

Frederick’s of Hollywood now operates over 150 stores, with weekly sales reaching tens of thousands of units and annual revenues in the tens of millions of dollars. A landmark year was 2010, when the brand was recognized as America’s #1 lingerie label. The brand is renowned for its unique corsets, expertly shaping and showcasing Hollywood divas. In 2017, Megan Fox became the muse of Frederick’s of Hollywood, embodying the brand’s seductive glamour.