Gossard Lingerie – Timeless Classic

The British lingerie brand Gossard is known to fashionistas worldwide. The label was originally founded in the USA over a century ago by entrepreneur Henry Williamson Gossard. His trip to Europe left a lasting impression, particularly inspired by the theatrical performances of Sarah Bernhardt and her corset-based stage costumes. In 1901, he established a corset manufacturing company in Chicago, which immediately made a bold statement. Two decades later, Gossard opened a branch in the United Kingdom, and by the 1930s, it had firmly rooted itself in the UK, becoming proudly British.

The brand’s revolutionary ideas quickly gained traction in the lingerie market. Women around the world gave top marks to Gossard’s pioneering products: the first-ever slimming and shaping corsets, the first garter belts, and the original Ultrabra, which offered reliable support even for deep necklines and the most ample busts.

The celebrated Wonderbra, seamless SuperSmooth lingerie, and designer G-strings are also creations of Gossard’s innovators. The brand proudly holds the title of the most popular lingerie label in the UK and is widely recognized internationally.