Lise Charmel Lingerie – Made with Love in France

The quintessential French lingerie brand, Lise Charmel is invariably described in superlatives—and deservedly so. Lise Charmel lingerie combines the traditions of Lyon textile craftsmanship with Parisian glamour and bold design vision.

The Lise Charmel story began in a small Lyon atelier in 1950. The brand initially produced bras but soon expanded its range to include corsets, panties, and garter belts. As early as the 1950s, the label drew attention with a vibrant collection of bras and panties in unexpected color palettes for the era, featuring orange and bright green. But true fame came to Lise Charmel when designer Jacques Domel acquired the brand in the 1970s. In the 21st century, Lise Charmel is a recognized authority in French lingerie fashion, with boutiques in Lyon and Paris.