Parah

The opening of a small corset-making workshop in 1950 marked the beginning of Italian premium lingerie brand Parah. Today, the company produces exquisite lingerie designs, comfortable loungewear, vibrant beachwear ensembles, and stunning swimwear.

The brand’s products are popular across Europe, recognized worldwide, and successfully gaining ground in the Russian market. The alluring lingerie features elements of the renowned corset support that sculpts flawless curves and body lines. Thanks to stylish stripes, luxurious floral patterns, sexy sheer panels, and flirty bows, the brand’s swimwear creates a sensation at fashionable resorts around the world.