Les girls Les boys Lingerie

In 2017, Serena Rees—widely known as the founder of the iconic Agent Provocateur—introduced her new British lingerie brand, Les Girls Les Boys, to the fashion world. From the start, the collections captured the attention of millennials, the very audience they are designed for. Serena favors an aesthetic of androgynous minimalism, a style that resonates deeply with the younger generation.

Rejecting outdated ideas and established norms, this bold and daring generation has defined a new set of cultural values. The lingerie from Les Girls Les Boys fully reflects their style and spirit: natural, clean lines with no unnecessary embellishments. Beyond lingerie for men and women, the brand also offers T-shirts, pajamas, and sweatshirts, expanding its minimalist ethos into everyday wear.