Hopeless – stylish lingerie from Australia

Hopeless is an unconventional lingerie brand based in Melbourne, Australia. Sisters Gabrielle and Dominica Adamidis founded it in 2008 for daring women who love horror movies, dark music, and good sex—and who don’t mind occasionally stopping by a roadside diner.

When designing Hopeless lingerie, the sisters draw inspiration from the dark energy of bold and powerful female villains. In style, the pieces represent a contemporary interpretation of gothic and romantic aesthetics. The brand’s lingerie has found a place in the wardrobes of celebrities such as Beyoncé, Bella Thorne, Madonna, Adriana Lima, Emma Roberts, and many others.