Yoyuu

The Russian lingerie brand Yoyuu from Izhevsk stands out as truly unique. Beyond its minimalist basics, it produces period underwear and reusable cloth pads, making a meaningful contribution to environmental sustainability in its home country and beyond. Yoyuu pieces prioritize comfort above all — especially for women during their menstrual cycle — over bold beauty or seduction. The brand embodies a deep care and respect for the body in all its forms.