Princesse Tam.Tam – A French Classic

One of the most vibrant and charming French lingerie brands. Princesse Tam Tam was founded in the mid-1980s by two sisters—Loumia and Shama Khiriji—later joined by Loumia’s husband. The brand is named after a 1935 musical film starring the legendary Black dancer Josephine Baker.

Today, Princesse Tam Tam outpaces most French manufacturers in production volume. The brand’s lingerie, swimwear, and apparel are sold in dozens of boutiques across France, Belgium, Germany, and beyond. The essence of the brand’s charm lies in lightweight fabrics, relaxed silhouettes, vibrant colors, and bold prints.