Janay – Romantic Lingerie from England

When Eleanor Janay set out to launch her own lingerie brand, she embraced an ambitious vision—to create a new British style capable of captivating bold, expressive women around the world. She succeeded in capturing the charm of contemporary British fashion. Janay lingerie has appeared on the covers of leading fashion glossies and industry publications, from Elle to Lingerie Magazine Russia, while its collections sell out quickly among devoted fans in the UK, the United States, across Europe, and in Russia.

Since its founding in 2014, the brand has released several irresistibly joyful collections. Janay Lingerie blends boho chic with the vibrant optimism of the 1980s, creating a distinctive and uplifting aesthetic. Every collection is designed, cut, and crafted entirely under one roof—at the Janay studio in London—following environmentally responsible principles.

Every detail in the brand’s bras, bralettes, and panties is thoughtfully designed to care gently for the female body. Eleanor Janay’s goal is to offer women a sense of freedom, encourage a positive relationship with their bodies, and inspire confidence. And this vision goes beyond words—each Janay piece truly delivers on its promise.