Mimi Holliday

Exquisite Mimi Holliday lingerie is the second line of leading British couture brand Damaris, founded in 2001. The label, launched by St. Martin’s graduate Damaris Evans, earned acclaim for creating elegant exclusives. Chiffon, satin, and the most delicate silk are transformed into unique lingerie pieces in the creative workshops of Notting Hill.

Mimi Holliday was established in 2003, preserving the signature spirit, daring style, and original design of the main line. Over the past decade and a half, the brand has won numerous international awards, and its creator received the high honor of being invited to Buckingham Palace for an audience with Her Majesty.

The lingerie collections, executed with sophisticated chic, spark the imagination and lift spirits with intriguing proportions, unexpected color pairings, and romantic lace abundance. The number of international retailers successfully selling the British creators’ luxury lingerie has exceeded four hundred.