Bluebella Lingerie — contemporary lingerie from the UK

The lingerie brand Bluebella is cherished by its fans for its elegance, natural materials, and ultra-modern design. Founded in England in 2005 by designer Emily Bendell, the brand creates high-quality, exceptionally comfortable pieces. Its concept blends elegantly refined everyday lingerie with incredibly sexy pieces designed for intimate indulgence.

Unique fabrics and striking silhouettes are reflected in new collections released four times a year. The brand’s commitment to top-tier quality and style has earned numerous international awards. In 2013, Bluebella won the Great British Entrepreneur Awards; in 2015, it was recognized as the “Boudoir Brand of the Year”; and in 2017, it took home accolades at the Drapers Awards, being named Lingerie Brand of the Year.

Bluebella’s diverse range has won the hearts of discerning customers and is sold in luxury stores across the UK and around the world. Everyday pieces highlight the delicate sophistication of romantic women, often rendered in innocent whites and soft nude tones. Boudoir-focused items, on the other hand, are exclusively presented in black, impressing with their original constructions and daring designs.