E.L.F Zhou is a London lingerie label that has made the boundary between elegance and eroticism its own creative territory. Founded by design duo Yu Zhou and Qi Zhang, the brand brings together innovation, sensuality, and the most refined luxury traditions in every collection.
The designers work exclusively with the most inherently sensual materials — leather, silk, and lace — applying innovative techniques and drawing inspiration from progressive ideas about femininity and the modern woman. The results speak directly to those they are made for. E.L.F Zhou has earned a devoted following among celebrities, and its profile reached a new level when Rihanna wore the brand for a magazine cover shoot.
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