The I.D. Sarrieri brand is the soul of talented Romanian designer Iulia Dobrin. She creates high-end luxury lingerie and has earned strong acclaim from critics and customers worldwide. (Adapted for natural English)
For years, Iulia dreamed of building her own premium lingerie business. By 25, she had bought an old factory in Bucharest and began her rise—her thoughtfully engineered pieces, finished down to the smallest detail, and her original design approach placing her alongside the most respected names in fashion.
The brand has been worn by Nicole Kidman, Cindy Crawford, Britney Spears, Halle Berry, and other global celebrities. From everyday lingerie to peignoirs, pajamas, and negligees, the Romanian atelier releases new pieces regularly, using exquisite fabrics from France and Italy—silk, satin, lace, and Swarovski crystals—where the idea of “luxury lingerie” fully comes to life.
The Fall/Winter 2017 collection feels like a burst of positive эмоции—designed to make you reconsider velvet and fall in love with it all over again. Deep, lustrous velvet paired with butterfly-wing-soft lace in a languid boudoir palette creates a truly dramatic, imagination-sparking effect.
Satin styles in a deep blueberry tone continue the story, playing boldly with lace inserts along the hip line. But the most enchanting is the line with emerald lace embroidery over nude tulle—creating a dreamy, fairytale atmosphere. A floor-length peignoir looks as if it were made for Aphrodite herself: airy tulle, an emerald satin ribbon running the full length along the neckline, and exquisite embroidery; matching tops, bras, and briefs complete a captivating, erotic look. One glance is enough to see how much мастерство and heart went into every piece.
