For most people, Australia has six states. For those who truly appreciate lingerie, there is a seventh: Pleasure State, the “state of pleasure” where sumptuous bras, bodysuits, panties, slip dresses and more come to life. Metaphors aside, Pleasure State is a lingerie brand that will make you see the Australian fashion scene in a completely new light.
What kind of lingerie does Pleasure State create?
This is not a brand for lovers of restraint and understatement. Pleasure State lingerie is unapologetically lavish and provocatively glamorous, yet it never slips into kitsch. The Australians manage to walk that fine line, always stopping just short of where elegance ends.
Under the Pleasure State name you’ll find rare examples of truly elite lingerie. Every piece feels opulent, whether it is a pair of briefs or a slip that could pass for an evening dress. Just as important, all these visually stunning designs fit to perfection and feel almost weightless against the skin.
As you’d expect from a label devoted to pure indulgence, Pleasure State pieces are crafted from opulent fabrics: Italian jacquard, whisper-fine silk, intricate guipure, and exquisite French and Flemish lace. The lingerie is then finished with hand embroidery, delicate ruffles and flounces, and shimmering Swarovski crystals that catch the light with every movement.
History of the “State of Pleasure”
Pleasure State was founded by designer Kay Cohen in 2004. The birth of this new lingerie star was marked by the launch of her debut collection, which quickly had the industry talking. Within just a couple of years, the young label was being hailed as a leading force in Australia’s luxury lingerie scene and winning the hearts of women around the world who adore unapologetic opulence.
After the 2010 collection, Pleasure State became instantly recognisable for its signature fusion of Eastern-inspired motifs with a refined European retro sensibility. For Russian customers, getting their hands on Pleasure State lingerie was never much of a challenge – online boutiques made it accessible almost from the very beginning, so it has been coveted here for more than a decade by far more than just frequent flyers to Australia. Today, the brand is part of Bendon Lingerie, continuing its journey under the wing of a major lingerie group.
