A family-run label from Latvia, Flash You and Me creates lingerie that is both sensual and irresistibly sweet. It feels thoroughly modern, yet somehow carries a comforting sense of nostalgia. The brand’s first collection launched in 2013, and today Flash You and Me is loved far beyond the Baltics.
Creative director Liva Šteina had already been designing clothing before the family brand was born, and her experience as an independent designer is visible in every collection. The most striking of them all is Depth, a line that explores the deeper layers of feminine nature. The high-waisted briefs and more covered bralettes trimmed with white lace may strike some as a little old-fashioned, but the collection as a whole is beautifully resolved.
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